Unwebbed
Check any town free →248 businesses in Madison, WI have no website
Counted within about 2.5 miles of the town centre. 89 of them have a phone number on record.
The biggest single gap in Madison is health — 111 of the 248 have no website at all, about 45% of them. After that it is restaurant (55) and bar (17). 89 of them have a phone number on record — 36% — which is the number that matters, because a business you cannot ring is not a business you can pitch.
Which trades
| Trade | No website |
|---|---|
| health | 111 |
| restaurant | 55 |
| bar | 17 |
| hair salon | 7 |
| spa | 6 |
| estate agent | 5 |
| auto repair | 5 |
| cafe | 5 |
Top 8 trades shown. The other 37 are spread across smaller categories.
A few of them
Names are partly hidden — the full list with phone numbers and addresses is the paid part.
| Business | Trade |
|---|---|
| B••••• C•••••• C•••••• | restaurant |
| M•••••• P•••••• S•••••• | health |
| L••• S••••• T••••• | bar |
| E• S•••• D• | restaurant |
| C••••• P•••• | restaurant |
What this number actually means
It means no website is on record in the mapping data, which is not quite the same as no website. Measured on a real search of 211 businesses, 6 of them turned out to have a site the map did not know about — roughly one in thirty. That is why every lead is checked against the live web before it reaches you, by looking for that business's own phone number on a domain built from its name. It is also why you should never cold-call from a raw map export.
Get the list for Madison
Unwebbed gives you the real names, phone numbers and addresses, checks each one against the live web first, and builds each business a website you can show them on the call.
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